Thursday, April 8, 2027 · 2:00 PM Eastern
One day. Every campus. One very cold world record.
Thousands of athletes. Ice baths. Three minutes. Together, we’ll prove that no athlete has to die from heat stroke. Your school can be one of them.
Free to participate
- 928Record
to beat - 3Minutes
- $0To join
The record
928
The record to beat
1,000 people. Three minutes. One stadium.
On April 8, 2027, the day culminates where 1,000 people will attempt a world record for the most people taking an ice bath at the same time, followed by a live concert. It will be the most visible heat-safety moment in our country's history, and every school in America can be part of it, from a kindergarten classroom to a Division I football program.
How it works
4 steps. One day. A safer tomorrow.
You do not need a budget, a committee, or a facilities request. You need a trainer, some tubs, and ice.
Sign up
Sign up your school online. No fee, no contract, no obligation to hit a headcount.
Pick your team
Name one campus coordinator. Your athletic trainer is the natural choice.
Prep with the free tools
Build your emergency plan, heat rules card and acclimatization schedule with the free tools.
Take the 3-minute plunge
On April 8 at 2:00 PM Eastern, athletes at every participating site with athletic trainer coverage enter ice baths for three minutes.
For coaches, trainers & schools
Free tools. Real plans.
No account and no cost. Each tool runs in your web browser and turns your school’s own details into a finished document you can print, post and share.
See all free tools →Emergency Action Plan Builder
Walk through your venues, people, equipment, heat conditions and cooling steps, then download a plan with your school’s name on every page.
Build your plan →Heat Rules Card
Choose your state and venue, fill in your five heat levels from your state association’s chart, and download a one-page card to post where practice decisions get made.
Make your card →14-Day Acclimatization Schedule
Enter your sport and first practice date to get a dated, day-by-day plan for the first 14 days, with space for your athletic trainer to sign off.
Build your schedule →Cool first. Transport second.
1Cooling on siteStart whole-body cold water immersion right where the athlete is.
2Then transportCall 911 while cooling begins, then hand off to EMS.
Every campus. The same three minutes.
April 8, 2027 · 2:00 PM EasternEvery Level
Every school has a way in.
Taking part is free, and schools pick any combination of options. Here is what April 8 looks like at each level.
Elementary (K–6)
An age-appropriate classroom and P.E. day built around the Spot It, Say It, Cool It activity, with a one-page guide for P.E., nurse and recess staff and a take-home family page. No ice tubs at this level.
Participate · Fundraise
Middle & High School
An April 8 heat-safety day on campus: Cool First education and practice readiness, with the ice-bath record attempt only where your school has athletic trainer coverage. Free kits, posters, checklists and event instructions.
Participate · Fundraise · Send an athlete
College
A heat-safety day on campus with Cool First education and an athletic trainer–supervised ice-bath record attempt. Free kits, posters, checklists and event instructions.
Participate · Fundraise · Send an athlete
Fundraising is always optional: co-branded shirts, armbands and stickers, with 100% of profit going back to that school for cooling and safety equipment.
For Athletic Departments
Built for college programs.
Your athletic director will ask three questions: what does it cost, who supervises, and who carries liability. Here are the answers before you have to go find them.
- Zero cost. No fee, no equipment purchase, no travel.
- A certified athletic trainer supervises every site. No site runs without one.
- Your existing waivers and protocols govern, with a signed event waiver on top.
- We handle the Guinness paperwork. You submit a tally sheet and video.
- 100% of co-branded merch profit comes back to your school for cooling equipment.
Why It Matters
Exertional heat stroke is survivable — if you act fast.
The treatment is a tub of ice water. It costs almost nothing and it is missing from far too many sidelines.
Start cooling within 10 minutes and reach 102°F within 30.
157 athletes lost
Football players have died of exertional heat stroke since 1960 — and the rate has not meaningfully improved.
10 minutes
The window. Start cooling on site right away. Cool first, transport second — every minute of delay after collapse raises the risk of death.
75% in football
Three quarters of NCAA exertional heat illness events happen in football — and preseason is the danger zone.
Why We're Doing This
For Eric. For every athlete.
Eric was a lifelong multisport athlete, until an injury on the football field ended his playing career. He co-founded Ice Athletes on one unshakable belief: that no athlete, in any sport and at any age, should suffer a preventable heat injury. When Eric died in 2026, the family, friends and athletic community he served made a promise that his mission would not end with him.
His mission continues in every athlete who finishes practice on their own two feet.
Free Resources
Take these whether or not you join.
Free and printable, built for the sideline rather than the filing cabinet. Download them now, no sign-up needed.
Warning Signs Card
Dizziness, confusion, hot skin, rapid heartbeat — what to look for and what to do in the first sixty seconds.
Download free →Coach's Practice Checklist
Daily preparation, hydration protocol, and heat-monitoring practice for every session.
Download free →Emergency Cooling Card
Cool first, transport second. The immediate actions that decide whether an athlete survives.
Download free →Sign Up
Put your school on the map.
Two minutes. No fee, no commitment to a headcount, and you can withdraw any time before April 8.
Questions athletic directors ask
What does it cost us?
Nothing. No fee, no equipment purchase, no travel. If you already own cold tubs you are ready; if not, livestock stock tanks work and cost very little.
Who supervises, and who carries liability?
A certified athletic trainer supervises every site — no site operates without one. Your existing athletics waivers and medical protocols govern, with a signed event waiver on top. We provide the waiver template.
Is a three-minute ice bath safe?
Cold-water immersion is the validated field treatment for exertional heat stroke, and the same protocol that makes it safe as a treatment makes it safe as an event: trainer supervision, a hard three-minute limit, pre-participation screening, a buddy system, a warm recovery area, and the freedom to exit at any moment.
What if only a few of our athletes want to do it?
Send five or five hundred. Every participant counts toward the national total, and there is no minimum roster size.
Do we have to file anything with Guinness?
No. We manage the application centrally. You submit a tally sheet and timestamped video.
Three minutes of cold. A lifetime of coaches who know what to do.
Be one of the schools that showed up.
April 8, 2027. Three minutes of cold water, one world record, and a generation of coaches who know what to do when an athlete goes down.